Browsing by Author "Naeem, Fahid"

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  • Naeem, Fahid; University of Lethbridge. Faculty of Management (Lethbridge, Alta. : University of Lethbridge, Faculty of ManagementManagement, 2015)
    Tobacco consumption, responsible for six million deaths each year, is a large concern for social marketers. Social cognitive theory suggests that self-efficacy is a key predictor of smoking behavioural change. According ...